The Best Fundraiser in Rhode Island- By Joshua Karlin

a simple example of Search Engine Optimization for the Benefit of Charities and Charitable Fundraisers in the Ocean State.

Dear Fund Raiser or Not-for-profit Executive,

Could Joshua C. Karlin actually be the Best Fundraiser in Rhode Island?

I suppose I could be the Best Charitable Fundraiser in RI, but there are many good people in the field here in the Ocean State. So why does google.com take you to this page when you enter the search term "the best fundraiser in Rhode Island"?

Let's face it, if the largest interent search company in the world thinks that Joshua C. Karlin is the Best Fundraiser in Rhode Island, then who am I, or even you, to dispute it?

By now you are proably wondering why I keep suggesting that I might be the Best Charitable Fundraiser in Rhode Island. The truth is, it's fun, and it's instructive.

Google.com and other search engines rely on two types of factors to determine ranking in search results.

1. On page factors - such as how often a certain keyword or keyword phrase is found on a page, in the page title, and in the meta-tags built into the page
2. Off page factors - the number of credible sites that recognize the validity of the information on a page by linking to that page or to the homepage of a website.

This article is a simple case study. It is a demonstration of very basic SEO (Search Engine Optimization) techniques that you as a Rhode Island Chairty can use to increase your web traffic by people searching for information related to what you do. What better constituency is there? What better source of new members and new donors?

You can use these techniques yourself, or you could hire the Best Fundraiser in Rhode Island, Joshua C. Karlin, who also just might be the Best Interent Marketer in Rhode Island, as well, to do them for you.

When you think about how much money you spend on marketing your Rhode Island chairty, seekign out new me willing to make charitable contributions, you start to realize how much of your marketing dollar is wasted. One of the most famous advertising executives once stated that at least half of all advertising is a waste, adding that we just don't know which half.

And how much more than half your budget are you wasting letting your fundraisers craft your message? In my 8 years as a charitable fundraiser for one of the more successful charities in RI, I watched my colleagues draft direct mail piece after direct mail piece with only thier passion to guide them. No formal or informal marketing knowledge needed!

So, what if you could, for a small fee, hire Joshua Karlin, the Best Fundraiser in Rhode Island and possibly the Best Interenet Marketer in Rhode Island as well, and have him optimize your website so that anyone searching for information in your field finds you and signs up for your mailing list (solicitation list)?

What if you could have Joshua C. Karlin, the Best Interent Marketer in Rhode Island, and possibly the Best Fundraiser in Rhode Island as well, craft your direct mail campaign? 

How much would a guaranteed increase in your direct mail fundraising be worth to your charity?

How much would a 10% increase in your direct mail campaign be worth to you? Who knows, you might even get a 15% or 20% increase? Would that be worth a few hundred or a few thousand dollars to you? What could you do with the additional funds you raised? Who could you help? Who would benefit from your invreased capacity to give?

"But I'll get all that internet traffic from outside Rhode Island too!"

That is true. And depending on your charity, you may have to find new ways to say thank you to those donors who are not in the Ocean State. Wouldn't that be a nice challenge to add?

Of course you could do to your web page what I have done to this one. That is, optimize it for Rhode Island. After all, if someone wants information on a local issue, odds are that they will mention Rhode Island in their search.

If you are going to be a great fundraiser, or if you are going to hire the Best Fundraiser in Rhode Island, then you are going to have to get used to more web traffic and more members, and more contributions.

Of course there is much more I could do to optimize this page to ensure that the search engines recognize Joshua Karlin as the Best Fundraiser in Rhode Island.

But this is just a sample, a little experiment.

I launched this page on September 7, 2006. Let's see how long it takes for Google and the other Search Engines to recognize me, Joshua C. Karlin, as the Best Fundraiser in Rhode Island.

Since it is just for fun, I'm not going to spend a penny on this, otherwise there are many other things I could do.

Thanks!

Joshua Karlin

AliyaMarketing.com/BestFundraiserInRI

The Best Fundraiser in Rhode Island. ... Is it Joshua C. Karlin?

Now...

If even Google.com, the the largest internet search engine company  thinks that Joshua C. Karlin is the the Best Fundraiser in Rhode Island, then what are you waiting for? Start increasing your contributions today. Call Joshua C. Karlin and hire the

Best Internet Marketer in Rhode Island.