Jim Rohn said “rarely does a good idea interrupt you,” and anyone who has sat in on the first meeting of a new development committee can vouch for the truth in that statement. Of course I’m not talking about mature fundraising organizations staffed by a team of professionals who have worked closely with volunteer leadership [...]
I decided that while I may be a bit schizophrenic, that does not mean that you are. Some of my readers enjoy reading about my business philosophy or about Internet business, and others prefer to read about fundraising and fundraising ideas. Just because I have combined them into a single business, does not mean that [...]
I just read an interesting post on Aaron Brandon’s blog about Internet business regarding the psychological difficulty of asking. It was interesting, but when I started to read it, I assumed it would teach me something about how to better do business on the internet. In that, it was disappointing, but it is an interesting [...]
Your Unique Selling Proposition (USP) is not a vision, a mission statement, or a tagline, but it incorporates the critical information contained in each. Your USP is the single most important marketing tool you have, and few businesses create one well. Your Unique Selling Proposition is a concise statement of the single most important reason [...]