In the digital world there is too much spam, what we used to just call junk mail. But, being a direct marketer as well as a fundraiser, I’m one of those who actually like junk mail. There is much to learn from reading the sales pitch or solicitation that another organization invests in sending. And [...]
I was just updating my home page for my marketing and fundraising consulting business, Aliya Marketing Group. I was focusing on finding my top 3 keywords and optimizing my site. On my home page I use a silly example of a page I put up a year or two ago that got me ranked for [...]
As a consultant I have the privilege of working with executives at many not-for-profits. Like executives in the for-profit world, they often want it all and they want it yesterday. Speaking of which, yesterday was a perfect example in which I spoke to a potential new client about launching a capital campaign for his very [...]
Whether you are working for a charity, or serving one as a consultant, you have an even greater obligation to be productive than those working for a business. Don’t get me wrong, I firmly believe that every employee has an obligation to her employer. But when you are working for or with a charity, you [...]