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If you can get it for less than wholesale…

One of my challenges of the past year has been to create my own product, a simple audio or video that I could sell from my blog or website. I’ve talked to a number of “experts” in fields that interest me, but have yet to secure one willing to share their wisdom in an hour long interview that I could record and produce. I have no doubt that I will produce an information product like this one in the next few months.

I have many ideas for products and businesses and am in the process of creating them. I have alluded to my major project, the creation of the ultimate online library of fund raising training materials. It will take shape at Fundraising University. Other than my consulting projects, it is and will be my main focus for 2006.

Until then, or more accurately, /component/page,shop.product_details/flypage,flypage.tpl/product_id,58/category_id,6/option,com_virtuemart/Itemid,28/”>generic brand for cialis while I work on those either projects, I have come across an opportunity that seems too good to be true. My first post of this blog was about James Brausch’s Internet Business Blog. Virtually every offer he makes to his customers seems too good to be true, but they are all.

This time, in his zeal to see others succeed, he has offered to wholesale his new video, on installing and configuring Firefox. It is a generous offer to “wholesale” the video, which you can buy retail directly from Internet Business Blog or on Amazon. Both places the price is $15. (Once I start selling them, I’ll change those links. but if you want it now, go click.)

But, if you buy 100 videos, the price is only $200, just $2 each. That provides quite the profit margin for anyone willing to invest a little bit in inventory. If you are not particularly good at building value, you could even sell them on price, at a discount to retail, and still have room for a nice profit or extra funds to reinvest in marketing.

I think I’m going to take James up on his offer. In 2005, the number of Firefox users more than doubled from 4% to 10% of market share in just four months, from January to April. latest statistics show it exceeding 14% market share. Most businesses would be thrilled with 40% growth in a 18 months or so.

We shall see if people are willing to pay for a video which teaches them how to install and get the most from a free product. I suspect there is. I know I am looking forward to my copy of the DVD to arrive. I installed Firefox a couple of months ago and love it. But I know there is more to the program than it being a clean tabbed browser.

So, as soon as I watch James’ video myself and confirm that it is a useful product, as all of his products that I have experienced so far have been, then I will probably invest the time to put up a sales page, drive some traffic, and buy 100 of them at a clip.

It’s a great lesson in info marketing. If you can’t create your own quality product quickly enough, sell someone else’s.