I am pleased to announce a spinoff from Aliya Marketing Group. MajorGiftsNow™ will focus on bringing the technology of e-gagement™ to the charitable world. E-gagement™ is the marriage of The Science of Engagement to the Art of Relationship Fundraising. Using technology you can engage more donors, more deeply, and in a way they want to be […]
Major gift fundraising is all about connection. Commitment is important, but it has to be the kind of commitment that leads to connection. In Seth Godin’s blog he talks about a different kind of commitment, but the same kind of connection that we are looking for. From Seth’s blog: De-escalation Marketers want commitment. They want […]
It happened again yesterday. Another call from a potential client who wanted to hire a Jewish fundraising consultant and wanted to know how many new donors I could bring him. We spent a good amount of time talking, but it became clear to me that he did not get it. All he really wanted was […]
How Did Obama Raise All That Money? Venture capitalist Mark Gorenberg explains what drove the fundraising phenomenon “In terms of internet fundraising, instead of saying on the site, ‘donate, donate, donate,’ they said, ‘engage, empower, and own.’”