Marketing & Fundraising Consultants That
Make Fundraising Campaigns or Sales Go Up ...
Guaranteed
Aliya
Marketing
Group is
a multifaceted fundraising consulting and direct marketing company.
As your marketing consultant, we
specialize in helping you to
harness technology to build a more effective marketing program. And
marketing is the ultimate leverage for your business.
You can increase
your
profits linearly by
cutting your costs or increasing your margins. But by increasing the
effectiveness of your marketing,
you can grow your business exponentially.
There are only
three ways to
grow a business:
- Increase
the
number of customers you have
- Increase
the number of times each customer buys from you.
- Increasing
your average sale
You can increase
your customer base by cost effectively driving more potential
customers to your website where the process of
converting
them from leads to customers begins.
And the same
business-like approach works in managing fundraising campaigns as
well.
When I was in charge of all fundraising for the Jewish Federation of
Rhode Island, I took pride in reducing the number of non-renewed gifts
to our annual campaign by 62%. That was not difficult
to do. It just took focus on the second way to grow a
business, increasing the number of times a customer buys from you.
For many products or services,
a sale can take an average of
seven contacts. Most salespeople and companies stop before
their best prospects
buy. Whether you are a business or a charity,
we show you how to automate much of the process and ensure no potential
customer forgets about you.
While we are experts at marketing, we specialize in major gifts and
capital campaigns. Those are the campaigns in which individuals are
cultivated and solicited for their support. It takes planning and
execution and we work with you on the first and stand with you on the
second.
Not
Just Your Fundraising Consultant or Marketing Coach. We Provide
Solutions.
We are not only coaches, in
between our work for clients, we are building our own businesses.
We not only provide information,
we provide digital solutions. Our main project right now is the
development of FundraisingUniversity.com.
It is not live
yet, but when it is, it will aim to be the ultimate resource for
charitable fundraisers and volunteers.
Whether you are an Israeli
not-for-profit, a
retailer looking to expand your customer base or a service company
looking for a cost effective way to reach your market, Aliya can help
you drive your income up.
For
a simple example of how you
can
rank at the top of google.com
for a specific "keyword", go to The
Best Fundraiser in Rhode Island.
It is a silly page, but a good example of how a keyword rich
page
and internal links, very simple things anyone can accomplish within an
hour, can put you on page one of Google.
As
I noted, that is a silly term, so if you want to dismiss that, try
Googling "Jewish
fundraising consultant"
without the quotes. You think there might be a few of us around? That's
me at #3 out of 615,000. Actually I'm second. The first guy did a good
job of getting 2 listings.
You
Choose
We are not afraid to
take responsibility for results. You may either pay for our services
upfront, or, if you qualify, you may choose to share
your increased profits directly related to our
efforts. That's easy to track since we specialize in direct marketing.
While
it is not considered ethical to provide fundraising consulting on a
percentage of funds raised basis, we are pleased and proud to structure
our agreements with reasonable fees and bonuses for achievement of
agreed upon goals.
For more information on fundraising, marketing, and valuable
insights on each, visit Aliya
Marketing and Fundraising Ideas or our internet business blog.
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