As a consultant I have the privilege of working with executives at many not-for-profits. Like executives in the for-profit world, they often want it all and they want it yesterday. Speaking of which, yesterday was a perfect example in which I spoke to a potential new client about launching a capital campaign for his very […]
Whether you are working for a charity, or serving one as a consultant, you have an even greater obligation to be productive than those working for a business. Don’t get me wrong, I firmly believe that every employee has an obligation to her employer. But when you are working for or with a charity, you […]
I just read an interesting post on Aaron Brandon’s blog about Internet Business regarding the psychological difficulty of asking. It was interesting, but when I started to read it, I assumed it would teach me something about how to better do business on the internet. In that, it was disappointing, but it is an interesting […]
Your Unique Selling Proposition (USP) is not a vision, a mission statement, or a tagline, but it incorporates the critical information contained in each. Your USP is the single most important marketing tool you have, and few businesses create one well. Your Unique Selling Proposition is a concise statement of the single most important reason […]