I had a conversation with an Executive of a not-for-profit recently. She shared with me the same fantasy I have heard over and over. It is as realistic as meeting the controlling billionaire, Christian Grey, and having him swoop in to take her home, to take her places she has never been, to support her […]
Whether you are working for a charity, or serving one as a consultant, you have an even greater obligation to be productive than those working for a business. Don’t get me wrong, I firmly believe that every employee has an obligation to her employer. But when you are working for or with a charity, you […]
Your Unique Selling Proposition (USP) is not a vision, a mission statement, or a tagline, but it incorporates the critical information contained in each. Your USP is the single most important marketing tool you have, and few businesses create one well. Your Unique Selling Proposition is a concise statement of the single most important reason […]