It happened again the other day. Except this time from a dear friend. He happens to be the Founder and Executive Director (I’ll call him Ed, in order to be able to use a name, easily read it as Executive Director, and maintain anonymity) of a not-for-profit that he started about 7-8 years ago. He […]
I am pleased to announce a spinoff from Aliya Marketing Group. MajorGiftsNow™ will focus on bringing the technology of e-gagement™ to the charitable world. E-gagement™ is the marriage of The Science of Engagement to the Art of Relationship Fundraising. Using technology you can engage more donors, more deeply, and in a way they want to be […]
I recently received a letter from a woman who wanted to raise funds for her newly formed organization. She asked for advice without being specific as to her needs other than the need to raise funds. This was my reply: My specialty is Major Gifts fundraising. I’ve always thought time is better spent cultivating people […]