I am pleased to announce a spinoff from Aliya Marketing Group. MajorGiftsNow™ will focus on bringing the technology of e-gagement™ to the charitable world. E-gagement™ is the marriage of The Science of Engagement to the Art of Relationship Fundraising. Using technology you can engage more donors, more deeply, and in a way they want to be […]
I recently received a letter from a woman who wanted to raise funds for her newly formed organization. She asked for advice without being specific as to her needs other than the need to raise funds. This was my reply: My specialty is Major Gifts fundraising. I’ve always thought time is better spent cultivating people […]
It happened again yesterday. Another call from a potential client who wanted to hire a Jewish fundraising consultant and wanted to know how many new donors I could bring him. We spent a good amount of time talking, but it became clear to me that he did not get it. All he really wanted was […]