Major gift fundraising is all about connection. Commitment is important, but it has to be the kind of commitment that leads to connection. In Seth Godin’s blog he talks about a different kind of commitment, but the same kind of connection that we are looking for. From Seth’s blog: De-escalation Marketers want commitment. They want […]
I have to apologize. I noted in an earlier post that I was ranked #3 by Google for Jewish Fundraising Consultant. Well look at this, out of103,000 results, I’m now ranked #1! I suppose it’s time to get back to blogging about fundraising again. Stay tuned.
In the digital world there is too much spam, what we used to just call junk mail. But, being a direct marketer as well as a fundraiser, I’m one of those who actually like junk mail. There is much to learn from reading the sales pitch or solicitation that another organization invests in sending. And […]
I was just updating my home page for my marketing and fundraising consulting business, Aliya Marketing Group. I was focusing on finding my top 3 keywords and optimizing my site. On my home page I use a silly example of a page I put up a year or two ago that got me ranked for […]